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Generate More Leads for Your Personal Brand

content creation course creator digital marketing Jun 05, 2024

In this blog post, I'm going to share a comprehensive strategy to generate more leads for your personal brand. This exact strategy has worked wonders for my own business, and I'm confident it can do the same for you. Let's dive in!

The Full Strategy

I won’t make you wait. Here’s the full strategy I use:

  1. Create Valuable Long-Form Content: Develop teaching content that lasts between 8 to 30 minutes. This content should be rich in value, providing actionable insights that viewers can implement and see real change.
  2. Optimize Your YouTube Studio: Use YouTube Studio to track your views and understand what content resonates most with your audience.
  3. Leverage Kajabi for Opt-Ins and Sales: Utilize Kajabi to create effective opt-in forms and sales pages. This platform helps streamline the process of capturing leads and converting them into customers.
  4. Implement a Sales Loop: Develop a sales loop that nurtures your leads through a sequence of emails, offering additional value and guiding them towards making a purchase.

Screenshare Walkthrough

To better understand this strategy, let’s jump into a screenshare where I’ll show you:

  • YouTube Studio Views: See how to analyze your views to optimize your content strategy.
  • Kajabi Opt-Ins: Learn how to set up and manage opt-in forms to capture leads.
  • Kajabi Sales: Discover how to create compelling sales pages that convert.
  • Sales Loop: Understand the process of nurturing leads through email sequences and other touchpoints.
    👉 My Evergreen Sales Funnel: How I Tripled My Sales in Just 90 Days!

Why This Strategy Works

Now that you know how to generate more leads for your personal brand, let’s break down why this strategy works.

Trust & Authority

The foundation of this strategy is built on two crucial elements: trust and authority.

Trust

To generate leads, people need to trust that you will:

  • Respect the relationship by only emailing them with relevant information.
  • Provide genuine value without overwhelming them with constant sales pitches.

Authority

You need to demonstrate that you have the experience, skill, and knowledge to teach them what they want to learn. This is where long-form content comes into play.

Long-Form Teaching Content

The best way to build trust and demonstrate authority is through long-form teaching content that lasts between 8 to 30 minutes. This content should:

  • Share Real Value: Offer teaching that viewers can implement and see change. This establishes you as a credible source.
  • Avoid Fluff: Don’t just chase high-trending topics without offering clear, actionable steps.

A troubling trend on YouTube is creators making videos on popular topics without providing real value. They do this to sell their programs or courses. While I believe in selling courses or products as a way for creators to earn money, it needs to be done the right way.

The Right Way to Sell

Offer free, high-value content on YouTube. This approach creates a win-win situation:

  • Viewers Benefit: They get free training that solves some of their initial problems.
  • Creators Benefit: Viewers, having saved or earned money through your teachings, are more likely to buy your courses or products.

Conclusion

To successfully generate more leads, start by sharing real value that viewers can implement and see change. By building trust and demonstrating authority through high-quality, long-form content, you can create a powerful lead generation strategy that benefits both you and your audience.

Ready to take your personal brand to the next level? Start implementing this strategy today and watch your leads grow!